Marketing and Public Relations Specialist

JOB OPENING

CITY OF FARMINGTON

JOB POSITION #76: MARKETING AND PUBLIC RELATIONS SPECIALIST

NUMBER OF VACANCIES: 1

DEPARTMENT: Parks, Recreation, and Cultural Affairs

WORK LOCATION: 901 Fairgrounds Road

SALARY RANGE: $40,702-$62,118/Annually

PAY GRADE: "K" Exempt

DAYS WORKED: Varied

HOURS WORKED: Varied

TYPE OF POSITION: Regular, Full-Time

APPLICATIONS WILL BE RECEIVED UNTIL: Thursday, April 28, 2016

JOB DUTIES
Resumes submitted without a City of Farmington application
will not be considered in our job selection process.

ESSENTIAL DUTIES:
Knowledge of and experience in administration and coordination of a comprehensive and strategically- based communications and marketing program.

Using excellent customer service skills, establishes and maintains effective working relationships with other employees, officials, and all members of the general public.

Works with staff to promote and market PRCA programs, activities, classes, special events, exhibits, and services to a culturally and economically diverse audience.

Works to increase participant attendance and generate additional revenue by developing and implementing strategic communications and marketing practices, including communications to targeted audiences.

Manages the PRCA public relations, including maintaining and regularly updating the PRCA website. Creates and maintains a database of department facilities and activity participants.

Conceptualizes, designs, and produces department multimedia promotional materials to include newspaper ads, flyers, posters, banners, brochures, television commercials, social media, etc.

Works with writers, graphic artists, sign-makers, and artists to oversee copy writing, design, layout, paste-up, and production of department promotional materials.

Actively seeks various and diverse programs and events for the facilities within the department. Explores creative uses of existing facilities.

Assists with logistics of organizing equipment needs and personnel for special events.

Uses digital camera and/or video equipment to shoot and maintain a photographic and video record of events for future promotional materials.

Disseminates department information and publications as necessary with a high degree of accuracy.

Attendance is an essential function of this position.

NON-ESSENTIAL DUTIES:
Assists with programs and visitor activities in any of the PRCA facilities as needed.

Meets and greets at events as necessary and appropriate.

Researches current uses, programs, fees, and related information of facilities in other cities and states.

May serve on various community or employee committees as required and assigned.

Operates a motor vehicle to assist in carrying out the business of the department and the City.

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related to or a logical assignment to the position.

QUALIFICATIONS
This position is subject to the City of Farmington's Drug and Alcohol Testing Policy which includes: pre-employment testing, post-accident testing, reasonable suspicion testing, return to duty testing, and follow-up testing.

Valid New Mexico drivers license with acceptable driving record for the past three years or state of current residency.

Graduation from an accredited college or university with a bachelors degree in marketing, retail, business administration, or a related field preferred, but not necessary; and three (3) years of related retail or marketing experience, or any equivalent combination of education and experience.

Knowledge about the various uses of participant databases for research and direct marketing purposes, and prior direct experience in information collection, retrieval, and communication.

Knowledge of emerging communications technologies. Knowledgeable about visitor studies, consumer behavior, and all areas of market research.

Knowledge and experience with corporate citizenship including in-kind philanthropic and community service, and direct program sponsorship, provided by the corporate community.

Knowledge of product display techniques.

Knowledge of personal computers and software; knowledge of inventory and financial software; specific knowledge of Microsoft Word, Excel, Access, PowerPoint, Adobe Photoshop and Adobe Premier Pro or similar graphic design and video production software is desirable.

Ability to work varied hours including evenings and weekends.

Ability to represent institutional interests to professional affiliate organizations in a professional and compelling manner.

Ability to design and implement customer-focused strategic marketing plans, including product development for both products and services, all areas of market research, and utilizing a variety of marketing communications media.

Ability to effectively meet, establish and maintain working relationships with co-workers, volunteers, supervisors, other City personnel, vendors and the public.

Ability to communicate effectively, verbally and in writing.

Ability to follow verbal and/or written instructions.

Ability to meet deadlines and in some instances work under stress and handle stressful situations.

Experience in comprehensive set of communication mediums; media production management, including print, broadcast, electronic, and digital production; print and electronic publication production management. 

Other responsibilities include developing an enhanced regional and national reputation for the PRCA Department leading to increased attendance at all facilities and programs resulting in increased revenues.

Documented success in working with all forms of communications media to promote and advocate specific areas, programs, and/or events.

Experience in developing compelling marketing messages and coordinating marketing campaigns in strategically combined media.

Direct experience in publication production including brochures, pamphlets, books, and manuals for diverse audiences, in other aspects of graphic design and production; in the development of comprehensive and coordinated media plans for advertising and targeted editorial coverage, in all communications media formats.

Ability to train and motivate volunteer staff.

Extensive background checks required.

This position has the responsibility to participate in and comply with the City's Environmental, Health, and Safety program.

TOOLS AND EQUIPMENT USED:
Personal computer including MS Word, Excel, PowerPoint, Adobe, Photoshop, Adobe Premier Pro, inventory and financial software; motor vehicle, calculator, copy machine, telephone, fax machine, cash register, digital SLR camera, digital video camera.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk; use hand to finger, handle, feel or operate objects, tools or controls; reach with hands and arms; talk and hear. The employee is frequently required to sit, stoop, kneel, crouch or crawl.

The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus.

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed in a variety of settings including office, store, public galleries, gymnasiums, swimming pools, theatres–both indoor and outdoor, outdoor trails and plazas, and classroom settings.

The noise level in the work environment will vary accordingly.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER, M/F/D/V.

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